MED4REGEN (ongoing)

PROGRAMME: INTERREG EURO MED

PARTNERSHIP: Veneto Region (IT); IUAV University of Venice (IT); Museum of Architecture and Design (SI); Municipal company of Initiatives and Business Activities of Malaga, SA (ES); University of Sarajevo (BA); Tourist Board of Split-Dalmatia County (HR); Region of Epirus (EL); Open Tourism Lab (FR).

Objectives: to explore a pioneering model of regenerative tourism, one that not only promotes sustainable travel but also creates lasting benefits for local communities and environments, where museums and cultural institutions act as key hubs, sharing the richness of our cultural heritage and promoting responsible, conscious lifestyles.

Via Querinissima has been identified as a pilot action and will test the project methodology on cultural tourism by defining an impact analysis.