VQ as a case for students’ innovation projects

The establishment of the cultural route Via Querinissima has been the focus of innovation projects for a master's course in Fall 2023 and a bachelor's course in Fall 2024. Both courses are at the Business School Nord University in Bodø, Norway.

Students worked in groups with ideas and prototypes of new experience offerings in Bodø and Lofoten regions relevant to the cultural route. They began by testing existing experiences at the Jektfarts museum to familiarize themselves with the experience design framework and gather ideas for their own innovation projects. Additionally, they attended informative lectures.

Working with real cultural cases provide significant value for the students, making their learning process more engaging and learning output more rich. Moreover, such collaborations between universities and the cultural sector can offer valuable insights for cultural attractions and destinations. The students documented their work in project reports.

In the photo: Erika Søfting, Nordlands and Jektfarts Museum, giving a lecture to the bachelor students.