Kulturvägar som broar för hållbar regional utveckling

 Via Querinissima is highlighted as a concrete example of how narrative cultural routes can connect regions, trails, and actors in the culture and tourism sectors in new ways.

How can cultural routes connect places, stories and people across municipal, regional and national borders—and turn shared heritage into long-term value for communities, visitors and local economies?

Västra Götaland Region, in collaboration with Region Östergötland, warmly invites you to a webinar exploring the potential of Cultural Routes as strategic platforms for cooperation, sustainable tourism and regional development.

A central example will be Via Querinissima, a compelling emerging European cultural route inspired by the dramatic fifteenth-century journey of Venetian merchant Pietro Querini—from the Mediterranean to the North Atlantic and Lofoten. The route opens up powerful perspectives on maritime history, cultural encounters, trade, food heritage and the stories that connect Europe’s regions. It also offers inspiration for how existing routes and heritage landscapes…